One-size-fits-all doesn't work.
Every brand has a different problem. FRACTION builds the exact team your business needs, pulled from a network of 300+ specialists, instead of handing you the same fixed agency package as everyone else.
Every brand has a different problem. FRACTION builds the exact team your business needs, pulled from a network of 300+ specialists, instead of handing you the same fixed agency package as everyone else.
Every brand has a different problem.
So why are you presented with the same fixed agency packages?
In today's market, the traditional model of digital agencies often falls short. They claim to offer everything without really specializing in any one area, and that often results in missed opportunities and misaligned results.
This is where FRACTION comes in.
Pulled from a network of 300+, matched to your problem specifically, not whoever happens to be free.
One point of contact keeps the work aligned to your actual business goals, not just the task list.
You pay FRACTION, not a stack of sub-contractors. No stagnant retainers, no budget creep.
As marketers at our core, we're not just coordinators. We're strategists, analysts, and innovators. We continuously test data and gather insights to inform decisions, and we keep ourselves informed on the latest technology so the business keeps moving.
From performance marketing and social to production, media placements, broadcast, billboards, and platform integrations.
Every specialist works project to project, vetted before they're in and matched only when there's real fit.
A short call is enough for us to tell you whether FRACTION is the right fit.
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Carmelo has spent over 20 years in operations, business development, and marketing, working on both the client and agency side, scaling digital companies from the ground up to teams of 100+ cross-functional employees and overseeing annual revenue upward of $100M. That dual vantage point, knowing what it's like to sit inside a brand's marketing team as well as inside the agency serving it, is exactly why FRACTION exists as a middle ground between the two.
His track record includes founding and scaling ADHOC and PROPER from three people into a 40-person agency, guiding the company through a merger and acquisition exit that retained 100% of its employees and client base, and leading offshore operations for SCORCH iProspect in Melbourne, where he built and ran a 75-person team across Manila, Cebu, Melbourne, and Sydney through further acquisitions and asset consolidation. Earlier in his career, he led the digital marketing team that launched UPrinting, growing it into a $100M company with 700 employees across Manila and Los Angeles.
Along the way he's managed multi-million-dollar budgets, including a US$75M annual marketing budget (over ₱4.5 billion), and worked directly on brands including BENCH/, Shopee, The Face Shop, Dropbox, Mattel, Jeep, RAM, Dodge, Michelin, Tesla, Hyundai, Valvoline, Acer, Wyeth, Rebisco, Predator, Shell, Adidas, Warner Music, PLDT, and Smart, experience that now shapes how FRACTION assembles the right specialists for every problem.
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